BMW and Daimler abandon Apple Automotive talks
If Apple actually is engaged on a automotive, it gained’t be the Final Driving Machine™. BMW and Daimler have discontinued talks with Apple over a possible automotive collaboration, Handelsblatt studies.
Issues fell aside (final yr for BMW, extra lately with Daimler) over questions of management and possession, the German newspaper’s supply stated — and given what we find out about Apple, that looks like a wonderfully probably sticking level. The thought of integrating the automotive intently with Apple providers moderately than their very own might have rattled the carmakers, and naturally automotive manufacturers are among the many most powerfully guarded and promoted on the earth.
Rumors swirled a few yr in the past across the concept of an Apple Automotive, and current hires have been greater than suggestive. However nobody appears to agree on whether or not it’s an precise automotive, a collaboration with automakers, or one thing extra delicate, like a carOS to be built-in with present techniques. One factor everybody is certain of, although: with tons of of staff engaged on the undertaking, no matter it’s, it isn’t only a interest.
So who’s left for Apple to work with? The newest rumors level to Magna, a Canadian-Austrian specialty electrical car maker that works with a number of badges to supply restricted editions and one-offs. With prime-shelf cred, much less model jealousy, and doubtless much less onerous-hitting phrases, Magna feels like a very good match for a properly-heeled dilettante like Apple.
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