Blinq Enhances Your Favourite Messaging Purposes With Additional Info
A brand new cellular software referred to as Blinq is launching in the present day into public beta so as to add a layer of contextual info to your favourite cellular messaging purposes. Founder Yossi Ghinsberg, who’s higher recognized for his adventures within the Amazon (not Amazon.com, however the precise unchartered wilderness), described Blinq as “extra of a hack than an app,” saying that individuals are uninterested in making an attempt yet one more cellular software. Blinq gives one thing totally different, he says.
As an alternative of delivering a full cellular app expertise you launch by tapping an icon, Blinq is designed to reinforce the apps you already use. Your regular conduct doesn’t have to vary.
As soon as put in, Blinq seems as a small white dot that pops up inside cellular messaging apps like Fb Messenger, Whatsapp, Hangouts, Skype, and SMS, for instance, alerting you to new details about the individual you’re speaking with. This extra info is pulled from quite a lot of different networks, together with Fb, Twitter, LinkedIn, Instagram and extra.
Blinq exhibits you standing updates, pictures and different current actions, however its algorithms concentrate on highlighting the extra essential content material. That’s, in case your pal just lately posted two updates, one about what that they had for lunch that day and one other, extra closely-appreciated replace a few main life occasion, Blinq would solely provide you with a warning to the latter.
The thought for the app, explains Ghinsberg, stems from his longtime curiosity within the idea of digital identities. He discovered that details about individuals was scattered across the net, and it was arduous to entry it if you wanted it.
“We’re wanting on the built-in, entire individual as an alternative of the fragmentation that’s triggered due to the totally different platforms, the totally different channels and the totally different networks,” he says.
After teaming up with a technical co-founder Gal Bracha in 2013, the 2 first experimented with a bigger answer, however realized quickly that what that they had constructed was too difficult and required that folks change their habits. That didn’t work.
Proper as they have been accepted into the five hundred Startups accelerator program, the workforce pivoted to construct Blinq as an alternative.
“We took the large concept, and lowered it,” says Ghinsberg. “Blinq is only a small white dot.”
Whereas the app itself is shopper-dealing with, the idea might additionally work in enterprise use instances the place it might function one thing like a light-weight CRM device. In that case, it wouldn’t be all that totally different from one thing like Rapportive or FullContact’s answer for Gmail. These add-ons additionally combination content material from quite a lot of networks with a purpose to embrace private and enterprise info alongside social updates in Gmail’s sidebar.
Blinq simply does this for cellular messaging apps.
The app that’s stay in the present day on Google Play is extra of an MVP, meant extra to check the how the market responds to the thought, the founder notes. Meaning the app might be buggy, and Blinq’s servers may be sluggish at occasions. But when profitable, Ghinsberg says that the idea could possibly be ported to different providers past messaging.
Since its debut a few days in the past, the corporate’s servers have imported over 250,000 contacts, and in a single day, added half one million extra adopted by one other million simply final night time. The workforce hasn’t publicized the app but, nevertheless it has a couple of thousand downloads already.
The plan is to port the Blinq expertise to iOS sooner or later, however there, the app will probably need to make some modifications. Right now on Android, the app works on the notification degree, and is extra deeply built-in. iOS, by its nature, would require extra of a standalone expertise, although Ghinsberg says he has some concepts about methods to work round that.
Blinq has raised slightly below half one million in an advisory spherical from angel buyers and 500 Startups, however will probably be trying to increase one million extra beginning subsequent month.