BlackBerry’s surviving, however not as a smartphone firm

BlackBerry's surviving, but not as a smartphone company

It has been virtually a yr since John Chen was appointed to save Blackberry and it is clear that his grand plan has, no less than, stopped the corporate dropping cash hand over fist. Within the Canadian outfit’s newest three month report, it reveals that losses have been trimmed from $four.four billion final yr to a way more manageable $148 million. In fact, it is clear that because the enterprise reinvents itself as a software program-and-providers firm, manufacturing smartphones has more and more turn into a aspect challenge.

At this level final yr, the corporate had shipped four.three million smartphones, though the majority of these have been older BlackBerry 7 units. This time round, lower than half that determine — 1.9 million units — discovered their method into the palms of shoppers, with gross sales dwindling even in former strongholds just like the Center East and Asia Pacific. We’re nonetheless ready to see what impression, if any, new and “unconventional” units just like the Passport and Basic could have on fortunes, so there could possibly be excellent news coming sooner or later on that entrance.

The corporate continues to be seeing its revenues cut up roughly down the center, with forty six % of money coming from units and the remaining coming from software program and providers. It is the latter portion the place John Chen sees probably the most potential, which might be what prompted the corporate to purchase cellular encryption firm Secusmart. The corporate additionally noticed massive good points in its BlackBerry Enterprise Safety platform, which grew over one hundred pc within the final three months.

So, losses have been trimmed, software program gross sales are rising and there is some money within the financial institution. Somebody ought to get a bottle of champagne and stick within the fridge, you realize, simply in case Chen’s “eight quarter” plan pulls out one thing really spectacular.

 Cover Feedback zeroFeedback

Featured Tales
Examine Your Devices

BlackBerry's surviving, but not as a smartphone company

Immediately examine merchandise aspect by aspect and see which one is greatest for you!

Attempt it now →