BlackBerry Pushing BBM Onto Android Wearables
BlackBerry is constant to broaden the attain of its erstwhile walled backyard messaging app, BBM. The newest platform it’s concentrating on is Google’s wearable targeted taste of Android, Android Put on — demoing an integration of BBM on Android Put on at CES this week.
BBM will launch on Android Put on in “early 2015″, based on BlackBerry execs chatting with press at the present. Options will apparently embrace new message alerts, the power to preview or view full messages, and in addition reply to messages palms free utilizing Google Now or by choosing preset messages to ship.
BlackBerry lastly opened up BBM to the rival iOS and Android cellular platforms in October 2013. And whereas the launch was initially dogged by technical issues, BlackBerry has gone on to carve out a small lively consumer base — of round ninety million month-to-month lively customers, as of final September. Registered customers quantity across the one hundred forty million mark.
Talking at CES this morning BlackBerry CEO John Chen stated increasing BBM onto Android Put on is a technique to improve the stickiness of the platform — with the primary goal of boosting advert yields.
BlackBerry kicked off swift efforts to monetize a cross-platform BBM with a beta launch of a BBM Channels function on Android final March. It additionally added stickers and a sticker retailer final yr, in addition to increasing BBM options to incorporate an encrypted messaging providing aimed toward enterprises.