BlackBerry might give up hardware as early as subsequent yr
At a panel interview at Code/Cellular, BlackBerry CEO John Chen has stated that the corporate may give up the hardware enterprise if it is not worthwhile by subsequent yr. He stated that he “by no means says by no means” to shutting down its system enterprise and maybe focus solely on offering safety providers to different platforms. Certainly, BlackBerry’s Enterprise Servers is already suitable with each Android and iOS, so it will not be a big pivot. That stated, Chen is bullish on making an attempt to make the hardware enterprise work. On stage, he confirmed off the brand new BlackBerry Priv, which is not solely the agency’s first ever Android product, but in addition BlackBerry’s first ever system that makes use of an working system that is not its personal.
The Priv, Chen says, stands for privateness and privilege. It addresses three key elements that Chen believes is important for BlackBerry to succeed. First, is that he believes BlackBerry must go cross platform and accommodate all ecosystems. Second, the Priv helps to unravel the shortage of apps that BB10 has traditionally been plagued with. And thirdly, it leverages BlackBerry’s power in safety options, which is one thing that Chen says he’ll by no means let go of.
“We need to deliver the BlackBerry safety knowhow to Android,” he stated, including that the Priv will probably be probably the most safe Android telephones available on the market, with probably solely the Blackphone being equally or safer. He additionally acknowledged the power of Samsung Knox, which he says is an effective competitor within the cellular safety area. In fact, what with current Android vulnerabilities like Stagefright and so forth, he cannot assure full safety, however he stated “We’ll be extra resilient than eveyrybody else.” He says the Priv shall be obtainable later this yr at a comparable worth to different excessive-finish smartphones.
Despite the fact that he says that BlackBerry’s hardware enterprise is in a make-or-break part, he’s assured that it will succeed. “Android within the enterprise is a really underserved area,” he stated. “With our connections, our accounts, our safety knowhow, this has expanded our market.” He additionally is not prepared to surrender on BB10, which he says is much more safe. Certainly, he says there will be two new BB10 releases arising. As for brand spanking new BB10 units, that “will probably be dictated by market wants.” He stated that BlackBerry continues to be extensively utilized in authorities and different arenas that require larger safety. “The market needs privateness and safety, they usually additionally need apps,” he stated concerning the Priv’s marketability.
Answering a query on whether or not his viewers is a shopper or enterprise one, he says it is anybody who needs excessive-finish productiveness and safety. “I am constructing a software program enterprise that focuses on endpoint safety. My viewers goes past simply enterprise,” he stated, including that it additionally includes hospitals, banks, authorities businesses and shoppers too. “We’re specializing in the excessive-finish,” he stated.