Bitcoin will get its first huge sports activities sponsorship

Bitcoin gets its first big sports sponsorship

Bitcoin is about to hit the large leagues in a really literal sense — it simply received its first main sports activities sponsorship. BitPay has struck a deal with ESPN Occasions that may rename one publish-season NCAA soccer recreation because the Bitcoin St. Petersburg Bowl by way of 2016. When the Bowl subsequent kicks off, on December twenty sixth, you will see the digital foreign money’s signature “B” plastered throughout TV broadcasts, the sector and the inevitable glut of merchandise. It is arduous to say if the advertising blitz will translate to higher adoption, nevertheless it’s properly-timed. When Dish, Expedia and Overstock.com have all began taking Bitcoin, anybody who’s swayed by the promotion may have at the very least a couple of locations to spend their digital money.

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