Billboard for pretend funeral residence urges drivers to textual content

A billboard with the weird message of encouraging texting whereas driving was showcased this week alongside the the Gardiner Expressway in Toronto, Ontario. The advert, which says it is for the Wathan Funeral House, is not a solution to drum up enterprise for a mortuary service. It is truly a public service announcement concerning the risks of texting and driving.

The web site for the Wathan Funeral Residence lets guests know it isn’t truly on the lookout for just lately deceased clients. The billboard is from the Montreal company John St and Cieslok Media, in line with AdWeek. They’re making an attempt to stop bereavement from occurring within the first place.

“Individuals see and listen to the phrases ‘Do not textual content and drive’ virtually day-after-day, however the variety of individuals doing it retains going up and up,” Mylene Savoie, managing director of John St. Montreal advised AdWeek. “So we needed to think about a special approach of claiming it that may make individuals take into consideration the actual penalties. Which is the place ‘Textual content and drive’ got here from.”

The funeral house web site cites many disturbing statistics. Extra Ontario residents died final yr in distracted-driving crashes than drunk-driving crashes. Distracted driving killed seventy seven % extra individuals than rushing within the province final yr. Truly, 2015 was the third consecutive yr the place distracted drivers killed extra individuals than drunk ones, based on CNN. The Wathan Funeral Residence factors out that half of Ontario drivers have admitted to texting whereas driving.

“That is greater than half of the drivers on the street immediately risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians,” the web site says. “Which ought to make you even madder than our billboard did.”

In fact, distracted driving is a scourge right here within the states. The Nationwide Freeway Visitors Security Administration discovered that, at any given daylight second, 660,000 drivers are utilizing cell telephones on America’s roads. Distracted crashed killed three,179, and injured 431,000 individuals in 2014.

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