Betaworks acquires Instapaper, guarantees continued improvement
In case you’re the type who likes to compensate for net articles via a devoted reader app, you are doubtless acquainted with Instapaper and its lone creator, Marco Arment. His solo work makes for a cohesive expertise and a fantastic story, however it additionally includes lots of pressure — sufficient in order that Arment is promoting majority management of the app to Betaworks, the proprietor of Bitly and Digg. Fortunately, this should not symbolize a basic purchase-and-take up deal that finally kills the unique model. Arment says he’ll stay concerned as an advisor, and the takeover is organized with guarantees that Betaworks will add employees and proceed constructing the learn-it-later software. Whereas neither aspect has stated simply the place they will take Instapaper with extra assets, there’s an actual probability that rivals like Pocket will really feel some added strain.
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