Beneath Armour acquires MapMyFitness to spice up its train monitoring arsenal

Under Armour acquires MapMyFitness to boost its exercise tracking arsenal

One in every of our essential gripes with the Armour39 health tracker was the shortage of polish on its iOS app and incapability to entry stats by way of net. Properly, it appears Underneath Armour is getting critical about enhancing in these areas because the outfit has acquired MapMyFitness. With over 20 million customers, the software program at present gathers knowledge for a big assortment of wearables that features each the Jawbone UP and the Nike FuleBand alongside MapMyRide for many who want pedal energy. “We’ll construct on the group of over 20 million registered customers that MapMyFitness has cultivated within the related health area, and collectively we’ll function a vacation spot for the measurement and analytics wants of all athletes” UA CEO Kevin Plank stated. The corporate will proceed to function out of its Austin, Texas workplaces after the $one hundred fifty million deal which is about to be accomplished by the top of the yr. Who is aware of, perhaps we’ll see Beneath Armour deal with in-recreation monitoring on prime of shopper choices like Adidas has. Solely time will inform.

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