Beer bottles ship your video message by means of QR codes
You understand how a bottle of beer will help make some notably dangerous information simpler to swallow? Argentinian beer model Andes does not solely consider that, it is taking that concept to the subsequent degree — by letting individuals report themselves utilizing its app and digitally connect the video to a QR code printed on its bottles’ labels, which any recipient can scan. The corporate joined forces with advert company Del Campo Saatchi & Saatchi to make this “message in a bottle” concept occur and to launch two fairly amusing video advertisements (under the fold) to go together with it. Whereas Andes needs to current the idea as a strategy to say one thing you possibly can’t in individual, we will solely think about the variety of, um, unsavory and drunk movies that could possibly be recorded on Friday nights. Good factor the entire system is just like Snapchat: movies are saved within the cloud and get deleted as soon as they’re seen.