Beats Debuts $300 Solo2 Wi-fi Headphones, First New Product Since Apple Deal Closed
Beats by Dre is launching a new pair of headphones right now, a Bluetooth-powered wi-fi model of the Solo2 headset it launched again in June this yr. The wi-fi version was tipped by an FCC doc final week, however now it’s official, with a $299.ninety five price ticket when it goes on sale later this month at Apple.com and choose on-line retailers. Beats can also be launching a brand new ‘Royal Version’ variant of their wired Solo2, which incorporates new shade choices and a satin end, priced at $199.ninety five.
The brand new Beats merchandise launching in the present day are the primary to debut since Apple formally closed its acquisition of the music hardware and software program firm again in August. New merchandise, together with the unique Solo2, had been launched after Apple introduced its intent to accumulate, however this new hardware is the primary to launch after all of the paperwork has been signed and accredited.
The Solo2 Wi-fi options the identical on-ear design of the Solo2, in addition to the identical colour choices, whereas Bluetooth is included for wire-free connectivity to your units. The Solo mannequin (all variations) at present lead the worldwide headphone market, in accordance with NPD group market analysis knowledge, and Beats is trying to capitalize on that success with wi-fi management so as to proceed to develop its Bluetooth headphone market share.
Solo2 Wi-fi ought to supply good sound, provided that they’ve the identical acoustic design because the wired Solo2, they usually additionally present management by way of buttons on the earcups for monitor skipping, pause and play, and quantity up/down. The rechargeable inner battery ought to get you 12 hours of listening time, and in the event you occur to expire of juice, you need to use the included cable, full with inline mic and distant, to maintain listening.
Apple’s ambitions for the Beats hardware lineup ought to be extra clear after this transfer: Proceed to develop marketshare and personal the headphone accent class. It’s an enormous blind spot within the firm’s present “miscellaneous” bucket when it comes to alternative for supplemental income to bolster its major product strains, and Beats got here on board with very robust market place to start with.
It’s nonetheless unlikely that the Solo2 wasn’t already within the pipeline on the time of Apple’s acquisition, however it’ll be fascinating to see if it bears any hallmarks of its new house owners, and we’ll even be watching with appreciable curiosity to see what occurs as soon as Beats’ product roadmap is totally publish-Apple.