Beatie Wolfe exhibits off her NFC-powered musical jacket

Beatie Wolfe On Making Music Tactile

The times of CDs and vinyl could be (principally) over, however singer-songerwriter Beatie Wolfe is making music bodily once more, in a really literal means.

Wolfe stopped by the TechCrunch New York workplace to point out off her a jacket designed by Mr. Fish, who additionally created designs for legends like David Bowie and Mick Jagger. Not solely does the jacket look fairly spectacular — it additionally makes use of NFC know-how, so somebody can faucet it with their telephone (uh, if she’s sporting the jacket, perhaps ask permission first) and convey up a web page showcasing Wolfe’s new single “Take Me Residence.”

She’s additionally turned her album Montagu Sq. into a deck of NFC-enabled playing cards — faucet your telephone on a card and you may take heed to one of many songs on the album.

“I simply needed to convey again — or type of revive — the perfect of that tangibility, that storytelling and that sense of ceremony that I skilled as a child,” she stated. “However make folks that have been streaming and downloading from iTunes and all of that, make them actually need to interact with it.”