BBM's paid privateness options go free

BBM's paid privacy features go free

Pau Barrena/Bloomberg by way of Getty Photographs

When BlackBerry telephones have been common, so was BBM. The messaging app’s dominance has slowly pale, nevertheless, as iPhone and Android shipments have soared. BBM is however one selection now within the App Retailer and Google Play, preventing towards well-liked options like WhatsApp and Fb Messenger. To compete, BlackBerry is ripping out two of its premium privateness options and providing them to customers free of charge. The primary is Retract, a software that allows you to delete particular person messages. As soon as it has been activated, the chosen textual content or media will disappear each out of your system and the recipient’s, leaving no hint it was ever despatched within the first place.

The second, Timer, is a Snapchat-type software for ephemeral messaging. With it, customers can set how lengthy their textual content and photographs are seen to the chat’s individuals. Neither function is exclusive or new to BBM — BlackBerry has provided each since October 2014 — however for a very long time, they have been locked behind a paywall. The corporate launched them as free upgrades however warned they be a part of its paid BBM Subscription after a number of months. On the time, this may need made monetary sense, however lately it is a troublesome promote when the identical performance is on the market free of charge in different apps.

To coincide with the reversal, BlackBerry has made a slew of smaller enhancements to the app on Android, iOS and BlackBerry 10. These embrace the power to ahead messages from one chat to a different, help for Android, and improved BBM Voice name high quality on Android and iOS. Will these additions return BBM to the highest of the messaging app heap? In all probability not, however for longtime followers they will be welcome all the identical, and probably discourage them from switching for a short while longer.

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