BabyCenter Analysis Says Most US Mothers Are Nonetheless Unfamiliar With “Sharing Financial system” Providers

BabyCenter Research Says Most US Moms Are Still Unfamiliar With “Sharing Economy” Services

One of many recurring questions dealing with on-demand and “sharing financial system” providers is whether or not regular individuals will truly use them. BabyCenter determined to take a look at the difficulty by asking by asking “cellular mothers.”

They discovered that in city areas, forty two % of mothers had tried a type of providers, a quantity that dropped to 21 % outdoors these main cities. Not surprisingly, the perfect outcomes have been in San Francisco, the place fifty six % of respondents stated they’d tried an on-demand/sharing financial system service.

Now, I’d argue that a forty two % tryout price is fairly darn good, notably since most of those corporations solely launched a number of years in the past (or much less), however BabyCenter additionally discovered that many mothers weren’t even conscious of them. For instance, two out of 5 mothers in city markets (and three out of 5 outdoors these markets) stated they hadn’t heard of chore providers like TaskRabbit and Airtasker.

Julie Michaelson, BabyCenter’s head of worldwide gross sales, stated by way of e-mail that she was “struck by the truth that so many mothers don’t find out about their existence.”

BabyCenter Research Says Most US Moms Are Still Unfamiliar With “Sharing Economy” Services

“At this time’s mother is the perfect consumer for a lot of of those apps, since they will help simplify their hectic lives,” she added. “The analysis exhibits that a handful of those on-demand providers have made in-roads with mothers, particularly within the bigger city markets, however the findings highlight an incredible alternative for these corporations with a large viewers – one which must be higher marketed to to be able to convert them into clients.”

It seems like BabyCenter, which presents recommendation round parenting, is positioning itself as a spot the place on-demand providers can attain these clients.

The corporate labored with Analysis Now to conduct a survey of three,901 ladies within the prime 10 designated market areas — principally, huge cities like Los Angeles, New York and the San Francisco Bay Space. There have been additionally 849 respondents from outdoors these markets. With a view to take part, ladies both needed to be pregnant or have a minimum of one youngster, they usually needed to personal a smartphone.

You’ll be able to learn the complete “U.S. Cellular Mother 2015: The Sharing Financial system” report right here, and view an infographic summarizing the outcomes right here.

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