AT&T faucets YouTube ‘expertise’ for Snapchat ‘exhibits’
Snapchat’s already engaged on a library of unique content material, and due to AT&T, there’ll quickly be exhibits for viewing contained in the app as properly. Re/code reviews that a “scripted collection” with 12 episodes will function YouTube personalities like Freddie Wong and Harley Morenstein — along with the Snapchat-well-known Shaun McBride. This “SnapperHero” venture is not a part of the app’s Uncover content material channel, although, as AT&T is sponsoring the movies, in order that they’re extra like produced two-minute advert spots. Yahoo and others have been additionally rumored to be contemplating YouTube’s “expertise,” so we’ll see how pairing well-liked web issues seems. The “present” is about to debut within the close to future because the variety of people leveraging the ephemeral sharing service’s platform continues to develop.