As Slack Hits 1M Day by day Customers And 900K Integration Installs, It Hires April Underwood As Head Of Platform
Office collaboration platform Slack has been a runaway success since opening up for enterprise simply over a yr in the past: the corporate co-based and led by Flickr founder Stewart Butterfield now has 1.1 million day by day lively customers, with 300,000 of them paying for premium tiers of the service bringing in annual recurring income of $25 million. Now, Slack is stepping up its recreation and getting extra critical about the way it builds out its wider ecosystem: April Underwood — a longtime director of product at Twitter — has been appointed Slack’s first head of platform, a brand new position on the firm.
Underwood, who’s additionally a Google alum, left Twitter in February this yr after almost 5 years on the firm, a time when Twitter grew from juggernaut startup to publicly traded tech big. In her time, she oversaw the mixing of acquisitions; options that took Twitter out to the broader net (search offers, the “Tweet” and “Comply with” buttons and extra), and its promoting API .
“I left not understanding what I might do subsequent,” she advised TechCrunch in an interview. “I took off and was specializing in angel investing,” one thing she says will proceed, “however I knew I needed to hitch one other firm at similar stage Twitter at was once I joined there. As I discovered about Slack and Stewart’s imaginative and prescient for the platform it was clear it was an excellent match. Stewart sees a chance to take a position extra closely in platform, and we’re specializing in rising the staff and constructing extra merchandise.”
Certainly, operating platform is a reasonably central position for Slack at this time and for the way it will develop as a enterprise sooner or later. That’s as a result of half of the attraction of the product, and one of many causes it’s used fairly as a lot as it’s, is due to the way it has positioned itself as a central communications hub — not only for individuals who work collectively however for the purposes that they use on a regular basis to get their work executed.
There at the moment are one hundred integrations on the Slack platform, from Giphy gifs to waste a bit of time messing round categorical your emotions about one thing visually to your coworkers; to Mail Chimp for monitoring and following up on advertising efforts; to Crashlytics to watch your cellular app’s efficiency or monitor and act on assist tickets from Zendesk. Up to now, Slack has seen a staggering 900,000 integration installs of providers like these, and appointing a head of platform is a positive signal of the way it plans to place itself as a good stronger hub sooner or later.
(Cleverly, a few of the stickiest of these integrations additionally instantly assist construct Slack’s income. The corporate bases its paid tiers partially round storage allowances, in addition to analytics round how these integrations are used. The extra integrations you supply, the extra your organization might want to signal on to the paid tiers of the service. As we speak, some 30 million messages have been despatched on the platform.)
A part of Underwood’s duties will embrace including a brand new tier to the combination for very giant enterprise deployments, and it seems to be like certainly one of Underwood’s duties shall be to work on integrating the sorts of purposes that enterprises use each day.
Underwood has a robust background that ought to assist her construct the prevailing platform enterprise even additional: along with the expertise she has working with builders at Twitter, she herself has an engineering background from durations at Intel and Travelocity.