Apple’s Vacation Advert Options Andra Day, Stevie Marvel And VoiceOver
Named ‘Sometime at Christmas,’ Apple simply shared its vacation video advert forward of Thanksgiving within the U.S. and the vacation season. Surprisingly, it doesn’t showcase Apple’s newest and biggest merchandise. As an alternative, it focuses on music and household time. It additionally options Andra Day and Stevie Marvel.
The 2 artists sing round a piano with numerous photographs of youngsters opening presents and households gathering for the vacations. The one Apple merchandise you possibly can see is a MacBook on the very starting and an Apple Watch. The Apple emblem seems for a fraction of a second on the very finish of the advert, displaying that the main target isn’t on Apple’s model.
Apparently, we will see Stevie Marvel utilizing Garange Band on his Mac originally of the video and utilizing VoiceOver. This function tells you what’s in your display and what you are able to do. Apple’s efforts in terms of accessibility stand out as many tech corporations nonetheless lag behind on this entrance. Some of the fascinating workshops at WWDC was the VoiceOver presentation.
It’s straightforward to overlook how necessary accessibility instruments could be once you don’t depend on them day by day. And the temporary VoiceOver demo in at the moment’s advert is a pleasant contact. It exhibits that Apple’s work shouldn’t be nearly promoting extra units. ResearchKit is one other instance of that.
Right here’s the video: