Apple’s newest buy is an augmented actuality firm
Out of all of the main know-how corporations, Apple is but to disclose its plans for augmented or digital actuality. However nonetheless, likelihood is the Cupertino agency’s engaged on a undertaking (or two) behind closed doorways, as signaled by a number of patents which have surfaced over the previous few years. To make issues extra fascinating, Apple has purchased Metaio, a startup from Germany that is been specializing in AR because it launched in 2003. “Pioneers in Augmented Actuality and Pc Imaginative and prescient,” reads a message displayed in giant font on Metaio’s web site.
And in the event you take a look at its YouTube channel, you will additionally discover a whole lot of movies about AR, corresponding to demos, tutorials, shows and extra — together with one titled “The Industrial Augmented Actuality Revolution,” which covers how the know-how turns actual-world information into digital objects. We reached out to Apple for affirmation and it stated this in an e mail: “Apple buys smaller know-how corporations every so often, and we usually don’t talk about our objective or plans.” Whereas obscure, that’s the firm’s standard response to any inquiry about its rumored acquisitions
— Magdalena Rogl (@LenaRogl) Might 28, 2015