Apple’s newest buy is an augmented actuality firm

Apple's latest purchase is an augmented reality company

Out of all of the main know-how corporations, Apple is but to disclose its plans for augmented or digital actuality. However nonetheless, likelihood is the Cupertino agency’s engaged on a undertaking (or two) behind closed doorways, as signaled by a number of patents which have surfaced over the previous few years. To make issues extra fascinating, Apple has purchased Metaio, a startup from Germany that is been specializing in AR because it launched in 2003. “Pioneers in Augmented Actuality and Pc Imaginative and prescient,” reads a message displayed in giant font on Metaio’s web site.

And in the event you take a look at its YouTube channel, you will additionally discover a whole lot of movies about AR, corresponding to demos, tutorials, shows and extra — together with one titled “The Industrial Augmented Actuality Revolution,” which covers how the know-how turns actual-world information into digital objects. We reached out to Apple for affirmation and it stated this in an e mail: “Apple buys smaller know-how corporations every so often, and we usually don’t talk about our objective or plans.” Whereas obscure, that’s the firm’s standard response to any inquiry about its rumored acquisitions

It is official now: #Apple has purchased #Metaio.

— Magdalena Rogl (@LenaRogl) Might 28, 2015

 Cover Feedback zeroFeedback

Featured Tales Sponsored Content material

Examine Your Devices

Apple's latest purchase is an augmented reality company

Immediately examine merchandise aspect by aspect and see which one is greatest for you!

Attempt it now →