Apple’s iPhone 6 Gross sales Drive App Downloads Sky-Excessive In October
Apple has probably handily damaged gross sales data with the iPhone 6 and 6 Plus, and new app obtain numbers from app advertising agency Fiksu give us much more purpose to consider that’s true. Fiksu’s October App Retailer Aggressive Index discovered that app downloads by way of the month have been up forty two % over their September complete, and up 39 % yr-over yr, reaching a document excessive of seven.eight million throughout the highest 200 free iOS apps.
Fiksu’s index noticed an enormous leap in obtain exercise as a result of new iPhone 6 gadget house owners have been avidly loading their hardware up with new apps, the advertising agency says. Many of those preliminary downloads are re-downloads of apps that buyers think about “very important,” and consequently the corporate noticed a decline in its “value per loyal consumer” measure. The takeaway for builders is that one of the best time to nurture buyer loyalty is across the launch of latest hardware, Fiksu says.
No matter how a lot of the brand new exercise is redownload, the important thing takeaway right here is that Apple’s newest iPhone launch could be very more likely to not simply break, however blow away earlier smartphone hardware gross sales data. If we have been to extrapolate that a forty % improve in app downloads interprets to an equal improve within the sale of units, Apple could have bought roughly 70 million iPhones within the vacation quarter this yr, simply a report for the corporate, and in keeping with analyst predictions.