Apple Watch Took Two-Thirds Of Sensible Watch Market In 2015, Says Analyst
Apple doesn’t escape gross sales of its debut wearable, the Apple Watch, so it’s as much as analysts to stump up the gross sales estimates — and the newest to take action, Canalys, reckons the Apple Watch accounted for 2-thirds of the smartwatch market in 2015, with greater than 12 million models shipped by its rely in complete — and greater than 5 million of these within the vacation quarter.
Canalys’ figures have early mover Samsung returning to second place, because of an improved design with its Gear 2 smartwatch that it says has proved extra in style with shoppers. Pebble took third place, in line with the evaluation, whereas Huawei was fourth — the latter establishing itself because the main Android Put on OEM.
Turning to extra primary health wearables, by Canalys’ rely, greater than 37 million primary health bands additionally shipped within the yr, with Fitbit comfortably main this class and setting a quarterly shipments document. China’s Xiaomi held onto second place, delivery some 12 million of its price range priced Mi Bands throughout 2015.
The analyst recorded progress of greater than 60 per cent sequentially throughout all wearable bands — pushed by what it dubbed “robust” vacation shipments for Fitbit, Apple and Garmin. Throughout the complete wearable bands phase, Fitbit led all distributors within the vacation quarter, adopted by Apple and Xiaomi.
Canalys takes a constructive view of Fitbit’s Blaze smartwatch, introduced final month at CES. Though buyers punished the corporate for perceiving it had strayed too near Apple’s wearable, the analyst argues the Blaze is competitively priced and nonetheless “squarely targeted on health”. Whereas the Apple Watch is a extra multifaceted gadget, with health options as a part of a extra trend/way of life-targeted proposition.
Analyst Gartner can also be taking a constructive view on the smartwatch area. Earlier this month it recognized smartwatches as having the biggest income potential amongst all wearables by way of 2019 — forecasting they can be producing $17.5 billion by then.
It predicts gross sales of wearables general will generate income of $28.7 billion in 2016 — out of which $eleven.5 billion will probably be from smartwatches, as Apple’s entry into the class popularizes wearables as a life-style development.
Gartner is much less bullish concerning the close to time period prospects for head mounted wearables, such because the clutch of VR headsets as a consequence of launch this spring (e.g. Fb’s Oculus Rift and the HTC-Valve Vive) — characterizing the area as “an rising market”.
And whereas it says it anticipates wearable headsets shifting “in the direction of mainstream adoption” in 2016, it’s solely envisaging 1.forty three million models delivery this yr — vs 50.four million smartwatches. In order that’s some fairly child steps in the direction of something approaching mainstream adoption.
Even smartwatches are going to stay far behind the mainstream adoption of smartphones, as Gartner notes — which once more is unsurprising as all wearables are supplementary units. None as at present envisaged purports to be a smartphone alternative.
“Although the gross sales of smartwatches are the one of many strongest kinds of wearables, their adoption will stay a lot under gross sales of smartphones,” stated Gartner analyst Angela McIntyre in a press release. “For instance, in 2016 greater than 374 million smartphones will promote in mature market nations and in giant city areas of rising market nations, for instance, in Hong Kong and Singapore.”