Apple Watch Scooped Up Over Half The Smartwatch Market In 2015
Regardless of a late arrival to the wearables market, Apple claimed the highest spot when it comes to gadget gross sales, in line with new analysis from Juniper out this week, which said that the Apple Watch accounted for over 50 % of smartwatch gross sales in 2015. Much more spectacular is the very fact Apple’s Watch solely launched on the finish of April – which means it claimed nearly all of the market with lower than a yr of gross sales underneath its belt.
In the meantime, rival smartwatch platform Android Put on earned lower than 10 % of gross sales in 2015, the report stated, regardless that the software program now powers watches made by a quantity of corporations, together with Huawei, Motorola, Sony, ASUS, LG, Fossil, and others.
In the meantime, Samsung’s Tizen-based mostly Gear S2 didn’t obtain robust gross sales since its November launch, regardless of being nicely acquired, the report additionally stated.
“Most different smartwatch gross sales are at present coming from cheaper, easier units from a variety of smaller gamers, similar to Martian, X and Razer, the latter with the lately-introduced Nabu Watch,” added Juniper, detailing its findings. (For what it’s value, the Nabu Watch is barely a smartwatch – even the firm describes it as a digital watch with ‘sensible’ options.)
Apple’s presence within the smartwatch market can also be making it more durable on its rivals to compete, as evidenced this week by Fitbit’s crashing inventory.
The health tracker maker had unveiled its new smartwatch, the Fitbit Blaze at CES, and was instantly punished by Wall St. for daring to compete with Apple. Virtually instantly, Fitbit’s inventory dropped over 18 % following the announcement, indicating buyers’ insecurity within the gadget producer’s potential to tackle Apple on the excessive-finish, in addition to different established smartwatch makers additional down the spectrum, similar to Pebble.
Fitbit’s inventory continued to slip this week, bringing it to an all-time low solely weeks after it had been driving a submit-vacation excessive. (The sooner bump was because of the discovery that its Fitbit app had risen to the highest of the App Retailer – which possible meant nice vacation gross sales.)
Nevertheless, simply because Apple is operating away with the lead because of its fifty two % market share, that doesn’t imply the smartwatch market itself is anyplace close to established, Juniper additionally warned in its report.
“The smartwatch is now a class ready for a market,” wrote Juniper analysis analyst James Moar. “Newer units have provided extra polished seems to be and subtly totally different features, however no giant modifications in gadget capabilities or utilization. With smartwatch features established, it’s now as much as shoppers to determine if they need them, slightly than know-how corporations offering extra causes.”
In different phrases, the way forward for the market is within the palms of shoppers – who might or might not really feel the necessity for wrist-worn know-how to invade their lives.
Juniper’s findings backed up earlier analysis from IDC, which additionally stated Apple would lead the smartwatch area in 2015, with Android Put on coming in a distant second. IDC had truly estimated that Apple’s share can be larger at sixty one.three %, versus Android Put on’s 15.2 % share.
Pebble, IDC additionally famous, would cede market share to each Android Put on and Apple’s watchOS platforms, however not disappear. Samsung’s Tizen, in the meantime, was pegged because the “darkish horse” within the area, because of its compatibility with Android smartphones and enormous app choice.
Moreover, IDC estimated the wearable gadget market would attain a complete of 111.1 million models in 2016, up forty four.four % from the eighty million models shipped in 2015.
Whereas Juniper and IDC’s reviews largely targeted on smartwatches, Apple’s share is rising within the general wearables market as nicely. One other current report, additionally from IDC, had pegged Apple because the quantity two wearable worldwide, coming in simply behind Fitbit and gaining shortly.