Apple Watch may goal the style crowd in excessive-finish Paris shops
How do you make a smartwatch attraction to the style set? By bringing it into their pure habitat: Ridiculously costly retailers in trend hubs. French information websites are reporting (by way of 9to5Mac) that Apple is establishing cubicles for the Apple Watch inside excessive-finish Paris shops like Galeries Lafayette (above) on the Champs Elysses. Do not forget that Apple is not simply concentrating on tech geeks with its smartwatch, it is also aiming on the similar deep-pocketed shoppers that hold the Swiss watch business alive. To compete with the likes of Rolex and Richemont (whose watch manufacturers embrace Cartier and Piaget), it must be in the identical shops. And whereas the Apple Watch will begin at $350, its fancier metal and gold variations will push its worth into territory that the corporate’s conventional devotees may need a troublesome time stomaching. Judging from the reviews we have heard, the metal watch might go for greater than $500, whereas the gold Apple Watch Version might go for a number of thousand dollars.
9to5Mac can also be listening to that Apple is contemplating loads of different retail methods: It might convey extra Apple Watch kiosks into present retailers, or it might even launch standalone shops for its smartwatch. Which will appear a tad a lot in the intervening time, but when the Apple Watch takes off there could also be a necessity for smaller shops that target it completely, just like Swatch’s retail strategy.
[Photo credit: Bertrand Guay/AFP/Getty Images]