Apple reportedly discussing its ‘imaginative and prescient for the way forward for TV’ with media execs

Apple reportedly discussing its 'vision for the future of TV' with media execs

We would not guess the farm on these “Apple is constructing an HDTV” rumors simply but, however tonight the Wall Road Journal reviews the corporate continues to be invading the lounge in an actual method, based mostly on “obscure” talks with media executives. That imaginative and prescient features a TV that packs wi-fi streaming with AirPlay to ship TV exhibits and films in addition to know-how it is developed to tie-in DVR storage and iCloud, but in addition focuses on personalised, synchronized entry throughout different units together with telephones and tablets. Naturally, voice and gesture recognition are talked about, though the reviews point out Apple itself is staying cagey about what units it is engaged on and that it hasn’t tried to license content material for any new merchandise — but. Getting media and telecommunications corporations to play ball with any answer would be the key (simply ask CBS why it turned down Apple as soon as earlier than) to creating this all go — or at the least beating efforts by Google and Microsoft to the punch — so there’ll probably be extra boardroom leaks earlier than we discover out precisely what hardware plans could also be in retailer.

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