Apple plans unscripted, app-targeted present for its first unique TV content material

Apple plans unscripted, app-focused show for its first original TV content

Apple’s plans for its first unique TV present don’t make it sound like a swing-for-the-fences, Home of Playing cards-type challenge. As an alternative, it’s engaged on an unscripted TV collection about apps and app builders.

There are some massive names hooked up, although, together with musician Will.i.am and TV executives Ben Silverman and Howard T. Owens. (Silverman was beforehand co-chairman at NBC Leisure and in addition serves as one of many government producers of Netflix’s Marco Polo.)

Past that, particulars are scant. As The New York Occasions put it, “Executives declined to debate specifics, resembling financing, title, timeline, storylines, episode size or how individuals will watch the present.” Properly, then.

Apple’s Eddy Cue did inform The New York submit that the corporate might be distributing the present throughout its units, and that its involvement isn’t simply superficial: “This isn’t us lending our identify, it’s greater than that.”

We’ve seen been earlier studies about Apple having formidable plans for unique TV programming (together with a potential present starring Dr. Dre) and pursuing these plans with a group reporting to Cue. When requested by The Publish if Apple can be competing with Hollywood, Cue stated, “Sure, we’re going after Disney. Simply kidding.”