Apple plans unscripted, app-targeted present for its first unique TV content material

Apple plans unscripted, app-focused show for its first original TV content

Apple’s plans for its first unique TV present don’t make it sound like a swing-for-the-fences, Home of Playing cards-type challenge. As an alternative, it’s engaged on an unscripted TV collection about apps and app builders.

There are some huge names hooked up, although, together with musician Will.i.am and TV executives Ben Silverman and Howard T. Owens. (Silverman was beforehand co-chairman at NBC Leisure and in addition serves as one of many government producers of Netflix’s Marco Polo.)

Past that, particulars are scant. As The New York Occasions put it, “Executives declined to debate specifics, similar to financing, title, timeline, storylines, episode size or how individuals will watch the present.” Nicely, then.

Apple’s Eddy Cue did inform The New York publish that the corporate can be distributing the present throughout its units, and that its involvement isn’t simply superficial: “This isn’t us lending our identify, it’s greater than that.”

We’ve seen been earlier stories about Apple having formidable plans for unique TV programming (together with a attainable present starring Dr. Dre) and pursuing these plans with a workforce reporting to Cue. When requested by The Submit if Apple can be competing with Hollywood, Cue stated, “Sure, we’re going after Disney. Simply kidding.”