Apple is reportedly making an attempt to poach artists from Jay Z’s music service
The streaming music enterprise is getting notably cutthroat, it appears. In line with Billboard, Apple exec Jimmy Iovine has been making an attempt to lure the primary-tier musicians from Jay Z’s artist-owned Tidal service (probably for an upcoming streaming choice) by paying them “extra money upfront.” Jay Z is not instantly confirming the rumor, however he is not precisely denying it, both. He explains that a poaching try simply displays Iovine’s “aggressive nature” and that the 2 have talked about their rival choices. The rapper claims that he is making an attempt to make good, and that he does not “need to lose to ensure that you guys [at Apple] to win” — he sees the 2 sides making an attempt to assist artists. That could be true, however one thing tells us that Apple is not about to make life straightforward for a direct competitor… particularly one whose emphasis on exclusives and particular offers might harm Apple’s backside line.
[Image credit: Jamie McCarthy/Getty Images for Roc Nation]