Apple holds talks on the way forward for podcasts
Podcasts might not make Apple any direct income, however they’re nonetheless essential in an period when Serial and different massive exhibits are drawing in plenty of listeners. And apparently, the corporate is aware of it. New York Occasions sources say that Apple just lately held talks with seven “main podcast professionals” at its headquarters. Whereas the crew at 1 Infinite Loop did not vow to make any modifications, they reportedly mentioned “a number of urgent points” in podcasting. The corporate’s web software program and providers lead, Eddy Cue, got here in afterwards to speak privately with employees.
Whereas the precise nature of the talks is hush-hush, there are a number of widespread points that possible got here up. First is just the matter of discovering exhibits. Apple’s present iTunes Retailer podcasts web page (and the handful of people that run it) can solely achieve this a lot to advertise hundreds of exhibits, and sharing them on social networks is not all that straightforward. Podcasters additionally need higher subscriber knowledge, such because the variety of individuals actively listening and the way far they get right into a given present. There’s the not-so-small matter of income, too — some podcasters would really like methods to cost for entry. You possibly can take heed to some music podcasts in Apple Music (such these from Above & Past or Armin van Buuren), however that does not actually work for speak-oriented programming.
There is definitely strain for Apple to do one thing. Spotify added podcast help final yr, and Google lastly introduced podcasts to Android’s official music app final month. In different phrases, you not have to show to the online or an indie developer’s app to pay attention when you possibly can’t (or just will not) use Apple’s software program. The tech big might need to rethink its technique if it needs to stay synonymous with a media format that it (and particularly, the iPod) popularized over a decade in the past.