Apple halts on-line gross sales in Russia as a consequence of shaky foreign money

Apple halts online sales in Russia due to shaky currency

In the event you hadn’t heard, the worth of Russia’s ruble is tanking — and that is beginning to make on-line retailer operators nervous. Apple tells Bloomberg that it has frozen web gross sales within the nation whereas its staff “assessment pricing.” The corporate hasn’t stated when the shop may come again, however it’s a drastic step when Apple and lots of different tech corporations often cope with foreign money modifications by adjusting costs and calling it a day. Till the official retailer returns, Russians should be content material with going via third-social gathering retailers (similar to carriers and retail chains) to get their iPhones and Macs.

The injury to Cupertino’s backside line is pretty small. IDC estimates that Apple bought almost 1.6 million iPhones in Russia throughout 2013, or only a drop within the bucket subsequent to the 153.four million bought worldwide. Nevertheless, the loss undoubtedly does not set a superb precedent. If different corporations determine that it is too dangerous to take care of their on-line gross sales, Russia might discover itself with out a whole lot of the web purchasing that different nations take as a right.

[Image credit: AP Photo/Pavel Golovkin]

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