Apple dips a toe into VR with U2 music video

Apple dips a toe into VR with U2 music video

Apple simply stepped into the digital actuality recreation, kinda, by way of a(nother) partnership with U2. Apple Music and the Irish band collaborated on a particular 360-diploma video for Track for Somebody produced by Vrse — a platform for unique VR content material. This could be the primary shopper VR content material with Apple’s identify to it, however it’s acquainted floor in some ways. The partnership between U2 and Apple is a part of a promotional “expertise” which features a bus outdoors venues of its European Tour, the place followers of U2 can view the video by way of Oculus rift. Apple Music, then again, is clearly making an attempt new methods to win over a few of these (many) non-paying customers at present testing out its streaming service.

This is not the primary time the iPhone-maker has teamed with the quartet. Famously, Tim Prepare dinner joined Bono on stage to provide the group’s newest album free to all iTunes customers. A present that backfired, with many individuals angered by the (some felt) aggressive promotion. Then, in fact, there was that iconic iPod advert. The Track for Somebody video places the viewer within the middle of the band because it performs to an empty area (as present within the Instagram photograph under). U2’s efficiency is mixed with visitor movies of the identical track recorded by followers. That is hardly the primary such video, however joins a rising listing of artists utilizing the 360 video format to get their music (actually) in entrance of extra eyes.

This time, at the very least, the product is not being foisted on anybody. Prepared followers can hop on an expertise bus which can be at numerous venues for the rest of the European Tour. Those that simply need to take a look at the video can dive in at no cost by way of Vrse on iPhone, Android or Samsung Gear. Does this imply Apple’s taking a look at VR extra critically? Has U2 lastly discovered what it is on the lookout for? Something’s attainable. However, if Cupertino’s measured strategy with different new applied sciences is something to go by, do not anticipate something past video content material for now.

A photograph posted by U2 Official (@u2) on

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