App Annie Reveals The Prime 9 App Tendencies From 2014
Cellular analytics supplier App Annie, the market chief within the app measurement enterprise at this time, is out this morning with its annual report that takes a glance again on the app developments that outlined the previous yr. The report features a take a look at app class progress, just like the enlargement of cellular messaging providers, cellular video streaming, “sharing financial system” apps, and extra, in addition to progress of the app shops and numerous geographies.
App Annie’s knowledge is pulled from the corporate’s platform, which right now consists of over seven hundred,000 of the highest cellular purposes, and is utilized by clients together with EA, Google, LinkedIn, Microsoft, Line, Samsung, Tencent, Common Studio, and dozens of different huge names within the business. Up to now, the corporate has tracked over eighty three billion downloads and $25 billion in gross income, giving it perception into the developments and fluctuations that impression the cellular software enterprise.
The full report additionally features a lengthy record of the highest apps and publishers by nation, in addition to the highest nations and classes for each the iTunes App Retailer and Google Play.
Whereas we’ll depart it as much as you to pursue that knowledge in additional element, it’s value mentioning how nicely Fb carried out within the U.S. this yr – the corporate claimed 4 of the prime ten place when it comes to iOS and Google Play downloads with Fb Messenger (#1), Fb (#2), Instagram (#three) and WhatsApp (#10).
Based on App Annie, the next have been probably the most notable tendencies of 2014:
1. Google Play will increase its lead over iOS in worldwide downloads
Google Play generated almost 60% extra worldwide app downloads in 2014, says App Annie, however iOS generated over 70% extra yearly app income.
2. The app “superpowers” killed it in 2014: Japan, South Korea and the U.S. collectively generated extra income than the remainder of the world mixed
Nevertheless, the agency predicts that the BRIC area, led by nations like China and Brazil, will carry out properly in 2015. For instance, Brazil completed 2014 on the #2 nation in Google Play downloads, behind the U.S., whereas China was the #three nation by iOS income, behind the U.S. and Japan. BRIC nations mixed grew their income over one hundred twenty% in 2014.
three. The rise of Messaging apps: worldwide iOS and Google Play downloads of the highest 10 messaging apps grew fifty three% yr-over-yr.
four. “Sharing financial system” (journey and transportation) apps grew, too: The highest 10 journey and transportation apps grew 30% yr-over-yr.
The record included names like Lyft, Uber, Airbnb and others.
5. Cellular video streaming app downloads grew forty four% yr-over-yr
The worldwide progress was on account of a variety of elements, says App Annie. In China, there was elevated availability of excessive-velocity knowledge and higher plans, for instance, whereas Netflix added extra native content material for its European viewers. Many additionally gained bigger screens, as networks labored towards unbundling their content material, and a few sports activities app makers like MLB.com At Bat, NFL Recreation Cross, and BoxNation supply their content material with out third-get together restrictions.
6. Hollywood got here to the app shops and gained.
Video games based mostly on films and TV exhibits had a robust displaying in 2014, with apps like Despicable Me rating as a prime 10 recreation by downloads final month, even 18 months after its launch.
7. Demographics for social networking, photograph and video apps skewed feminine.
App classes appeal to totally different customers. Video games skewed barely extra male, App Annie famous, highlighting the distinction preferences for the sexes.
eight. “Tremendous” informal gaming dominated.
Name it the rise of the “Flappstore.” Flappy Fowl and a legions of successors providing easy, single-faucet video games with brief session occasions flourished final yr. A number of “tremendous informal” video games completed within the prime 10 by month-to-month downloads for 10 out of 12 months in 2014.
9. Music apps grew, because of localization
Spotify and Shazam have been robust within the U.S. and Western Europe; Tencent’s QQ Music was tops in China; Palco MP3 was #1 in Brazil.