App Annie Now Tracks App Consumer Demographics, Sentiment And Extra
App Annie is once more increasing its core line up of cellular app analytics providers with in the present day’s launch of a brand new Viewers Intelligence product that helps app builders higher perceive their consumer’s demographics, preferences and, beginning subsequent yr, sentiments – as indicated by consumer critiques. The corporate already gives a Retailer Intelligence service that tracks tendencies throughout the app market as an entire, and the brand new product will function an extension to that.
To offer you a way of what App Annie’s Intelligence product can supply builders, the corporate launched a number of fascinating stats. For instance, within the U.S., two-thirds of iOS Journey apps have been downloaded by males for the 12-month interval ending September 2014, says App Annie. The cut up was much more closely skewed in the direction of males when taking a look at on-demand transit apps like Lyft, Uber, Straightforward Taxi and others.
Two-fifths of the Journey app class’s downloads coming from these aged 35 and over. Climate apps have been additionally downloaded ceaselessly by older audiences, with half of the downloads coming from individuals aged 35 and over.
In the meantime, sports activities apps, together with ESPN SportsCenter, Yahoo Sports activities, and others, noticed over three-fourths of downloads coming from males.
Downloads within the Photograph & Video class, together with Instagram, Snapchat and others, however, have been pushed by ladies.
These are a few of the statistics the brand new Intelligence product was capable of present, however it’s meant additionally to drill down into particular person apps. Clients will have the ability to view detailed demographics of customers by app, nation, month and retailer; metrics like gender, age, and revenue; demographic tendencies and benchmark knowledge; app choice knowledge and lists of associated apps; sentiment knowledge and extra.
Clearly, in the event you’re an app developer, getting a deal with on consumer demographics knowledge is of worth as you make modifications and add options to your app, or, much more importantly, market that app on locations like Fb the place you’ll be able to extra narrowly goal specific segments of customers. In fact, App Annie just isn’t the primary to supply this type of service – corporations like Flurry, Mixpanel, Localytics, and lots of extra have been serving to builders higher perceive their consumer demographics for a while.
App Annie’s Viewers Intelligence product, although, will assist app publishers, entrepreneurs, buyers, and others study their competitors as nicely.
The corporate has been working to broaden its product lineup in current weeks. In October, we revealed that App Annie was engaged on an Onavo-like service by way of a brand new arm of its enterprise referred to as Sensible Sense. When this service goes stay, App Annie will even have the power to see into app utilization tendencies, to seek out out issues like an app’s lively customers, for example.
App Annie has turn out to be a notable drive within the app analytics and market intelligence business. The corporate now sees over 640,000 apps and 60,000 publishers counting on its free analytics service, and has greater than tripled its income over the previous 12 months. It now has 270 staff throughout 10 workplaces worldwide and has doubled its enterprise base yr-over-yr with additions like BMW, BabyCenter, Nexon Korea, Samsung, Scopely, Tencent, Trulia, and Tesco.
One other current milestone for the corporate is the addition of AdMob founder Omar Hamoui to App Annie’s board of administrators.
The Viewers Intelligence product is reside now and people who improve earlier than December 24 will obtain a restricted quantity of its knowledge without spending a dime.