Android Put on Presents Well timed Competitors For Apple Watch
Andrew Levy is the founding father of app intelligence platform Crittercism.
The wristwatch has been a trend accent for nearly 450 years, however know-how has reworked what was as soon as a mere timepiece right into a $30 billion business. On the coronary heart of this motion is the Apple Watch, a reimagining of the wristwatch that has turned the area on its ear by marrying wearable tech wizardry with glossy, trendy design.
With the inclusion of tech, one thing else fascinating has additionally occurred to the standard wristwatch: It has developed the potential to be a worthwhile enterprise device, as nicely.
With 38 totally different watches out there, Apple has referred to as its Watch probably the most personalised system it has ever created. However there’s nonetheless an opportunity for a competitor, like Google Android Put on, to take a chew out of the Apple Watch market share — and enterprise usability simply could be a key level of distinction.
Android Put on units supply many instruments and providers that may positively impression the every day lifetime of company customers. Android Put on’s largest worth-add for each common shoppers and professional customers is the power to speak by way of the smartwatch itself. As a result of it syncs to your telephone, your whole alerts and notifications get pushed on to your wrist — and that wrist vibration can hold you from lacking calls in conferences or in loud occupational environments like server rooms or manufacturing flooring.
Plus, those that journey for work will profit from Android Put on’s journey playing cards, which pop up when a visit is scheduled in your Google calendar. This implies QR codes for boarding passes load to your wrist, as do lodge reservations, native visitors circumstances and switch-by-flip driving instructions, when wanted.
Options like these may be Google’s ticket to get forward within the smartwatch phase. There are lots of potential paths to this risk — however listed here are 3 ways it might lastly pluck Apple Watch from its place on the prime of the heap.
Delivering A Swiss-Made Smartwatch
Thus far, Samsung, LG, Motorola, Asus and Sony have all launched Android Put on watches. These manufacturers have one factor in widespread: None of them are watchmakers.
However, the Swiss produce solely somewhat greater than 2 % of the world’s watches, however seize greater than half the worldwide watch income. They produce a few of the best watches on the earth, and Swiss watchmakers have amassed hundreds of patents that cowl all the things from clasps to mechanical perform. Even the watch faces themselves are worthwhile: In 2012, Apple reportedly paid $21 million to the Swiss Federal Railway service to make use of its iconic watch-face design for the clock in iOS6.
To ship the last word in trendy type-meets-style, the reply is pretty easy: deliver smartwatch know-how into mechanical and quartz watches with out sacrificing high quality or fashion. In different phrases, get the Swiss on board! Not solely wouldn’t it be a boon to smartwatch consumers who don’t need to sacrifice trend for perform — it additionally might assist Swiss watchmakers survive the digital age.
Harnessing The Energy Of Venture Ara And Android Put on OS
Google has spent plenty of time just lately making an attempt to regain management over Android. There’s been an uptick in Chinese language OEMs leveraging the Android Open Supply Undertaking (AOSP), in addition to momentum behind Cyanogen. This has resulted in Google stopping customization of some newer product releases, like Android Put on.
Nevertheless, if Google utterly open-sourced Android Put on, it might permit producers to customise the OS for particular use instances, like for divers, pilots and the army. It might additionally ease the incorporation of Android Put on into Challenge Ara.
Challenge Ara is Google’s open hardware initiative for smartphones. The thought is to modularize the elements of a telephone (CPU, storage, digital camera, and so forth.) into an open platform to which any engineer — not simply giant hardware producers — can contribute modules. These modules may be “scorching swapped” or modified on the fly.
For instance, an previous digital camera module might be unplugged from the telephone’s endoskeleton body, and changed with a more moderen excessive-decision digital camera. Or you’ll be able to select to take away your Bluetooth module and add additional storage.
This can be a nice initiative, however proper now, it’s restricted in scope. Why cease at smartphones? The elements that stay in a smartwatch, just like the CPU, Bluetooth and storage, can simply match inside a standard watch. That is the mixing level between Google and the Swiss. Challenge Ara for Android Put on, built-in right into a Swiss watch, provides shoppers the perfect of each worlds.
For instance, you don’t want to fret a few smartwatch turning into dated, because the elements might be upgraded as wanted. Even higher, you possibly can hold the one that you love Swiss mechanical perform and watch face.
Considering Outdoors the Field — And The Watch Face
Each Google and Apple stress that their product is greater than only a watch. At Google IO, they’re fast to level out that greater than four,000 apps have been created for his or her system. Immediately, probably the most fascinating apps don’t even require an digital show on the watch, corresponding to features for cost, id, audio instructions and health.
Think about with the ability to maintain up your Breitling to the NFC cost reader at your native grocery store to purchase groceries, or routinely unlocking your automotive door together with your Patek Philippe. Exit on a run and have your Swiss Military watch document your exercise. Channel James Bond and speak right into a microphone in your Omega Seamaster. The use-instances and customizations are infinite and thrilling.
Even higher information? There’s precedent for a lot of these partnerships. Google lately partnered with Levi’s on Challenge Jacquard to deliver gesture and contact-sensing textiles to the plenty.
Is there nonetheless a window for Google to win the smartwatch race, and drive billions in new income into the watch business? Sure. By leveraging its hardware platform, Undertaking Ara, and utterly open-sourcing the Android Put on working system, Google might convey collectively conventional Swiss craftsmanship with Silicon Valley know-how into packages that ship selection, and permit extra shoppers to turn into smartwatch house owners.