Analysis in Movement now referred to as BlackBerry
RIM CEO Thorsten Heins simply introduced that Analysis in Movement is not referred to as “RIM,” and can be merely referred to as “BlackBerry” going ahead. “We’ve got reinvented the corporate, and we need to symbolize this in our model,” Heins stated. The corporate’s new tagline, as seen above, is “One model. One promise.” In fact, provided that RIM BlackBerry solely makes BlackBerry units, that is the logic there.
“We have now reworked ourselves in and out, and we’ve outlined a revision, a dedication to the boundless alternatives in cellular computing,” Heins added. “Our clients use BlackBerry. Our staff work for BlackBerry, and our shareholders are house owners of BlackBerry. From in the present day on, we’re BlackBerry all over the place on the earth,” he stated. The corporate’s inventory ticker can also be reflecting the brand new identify (it is now “BBRY”), so the change is being mirrored actually all over the place.