An Early Look At The Apple Watch App Ecosystem
With the Apple Watch now formally available on the market, and shortly to be on the wrists of a number of million clients – probably as many as 20 million this yr, based on some estimates – there’s a whole lot of curiosity about what sort of app ecosystem will spring up across the new gadget. Will Apple Watch house owners truly be involved in studying information, buying or enjoying tiny video games, or will the Watch serve its clients higher when it fades into the background, permitting you to pay at checkout, unlock lodge room doorways, and solely alerting you when it has one thing actually necessary to share?
Whereas it’s too quickly to say how shoppers will embrace this new platform, we do have some early insights into how builders have approached the Apple Watch, in accordance with new knowledge from app retailer analytics agency App Annie.
Apple yesterday stated that the Apple Watch was launching with over three,000 purposes that work on the gadget, however App Annie has pegged that quantity extra precisely to be three,061 as of yesterday’s rely – which the agency notes is a “wholesome begin” for the brand new wearable.
Additionally fascinating is that a good portion of apps have been designed solely for the Apple Watch.
Nearly all of Watch apps are the results of builders who prolonged their present iOS purposes to incorporate Watch help, in fact, however App Annie tracked 889 apps – or 29% of the full pattern – constructed only for the Watch. The corporate stated it was capable of infer this from the truth that the primary model of the app was developed within the final two weeks, which is a reasonably dependable means to figuring out which apps have been designed with the brand new smartwatch in thoughts.
Some builders are hoping that together with help for the brand new Watch will even assist them be higher found in App Retailer searches as properly, as new system house owners hunt down apps that may translate to their wrist. 10% of the Watch apps reside now (or 311 apps), at present embrace the phrase “Watch” of their app’s identify as a way to assist shoppers by means of the sorting course of, App Annie discovered.
As to what kind of apps builders are constructing, it’s not totally shocking to seek out the group gravitating towards the type of apps that assist customers get issues completed. In any case, the Watch is usually regarded as a practical, enabling know-how fairly than a distraction, the best way smartphones have grow to be. The main class with probably the most Apple Watch apps is the “Utility” class, App Annie says, with 12% (373 complete) apps.
What is probably extra fascinating is that many builders are betting that customers will ultimately started to goof off with their fancy wrist-put on: Video games comprise 10% of the entire App Watch apps constructed thus far.
Following Video games are Productiveness apps (eight%), Way of life apps (7%), then Well being & Health apps (additionally 7%). These prime 5 classes out of the 22 complete classes stay at launch symbolize a mixed forty six% of all Apple’s Watch apps. For comparability’s sake, Catalogs and Books have lower than 20 apps. Clearly builders don’t consider these types of apps make sense on the small display. (I’d need to agree.) In the meantime, Climate, Photograph & Video, and Medical apps are additionally on the decrease finish at 2% and beneath.
The Medical class would have some overlap with Well being & Health apps – so in case you mixed the 2 classes, it might point out a bigger choice among the many developer group to give attention to the well being elements to Apple’s new wearable gadget.
The actual query now’s what apps will customers truly obtain from these classes, as soon as their Apple Watch arrives? And what number of of these apps can be deleted after the preliminary buzz of making an attempt new app experiences wears off? That’s knowledge App Annie can also be accumulating, and can launch within the days and months forward.