AMEX and Zynga staff up for themed card, exchange money again with FarmVille rewards

AMEX and Zynga team up for themed card, replace cash back with FarmVille rewards

Have you ever ever judged a good friend’s monetary savvy based mostly on the rewards yield of the playing cards of their pockets? Now you will not have a selection. For these of you that abhor free flights, detest comped lodge rooms and internet extreme displeasure from incomes money again, AMEX might lastly have your plastic match. It is referred to as the Zynga Serve Rewards card — sure, the identical Zynga that is behind time-sink money cows like FarmVille, CityVille and CastleVille (?!) — and it lets you accrue “Zynga Farm Money,” which as you may think supplies no monetary gratification within the bodily world.

FarmVille gamers now have the power to plant an interactive Serve Cash Tree of their Farms which can give them the power to degree up in recreation and earn Zynga Farm Money for digital awards redemption.” We will not make these things up. The co-branded pay as you go card is tied to a US foreign money-crammed checking account, debit or bank card, and rewards might be assigned on your first 5 purchases of $25 — at launch, with additional incentives to return later this yr. On prime of that limitation, there’s additionally a reasonably outrageous charge construction (which successfully interprets to 2.9 % of every transaction when the account is funded with one other bank card), detailed in full on the supply hyperlink. Properly, at the least the cardboard is colourful. Go inform that “Serve Cash Tree” that water’s on the best way!

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Zynga and American Categorical Launch Zynga Serve Rewards Program

Business Main Partnership Will Hyperlink On a regular basis Spending to On-line Digital Rewards for Hundreds of thousands of Zynga Gamers by way of Co-Branded Pay as you go Serve Card

NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–American Categorical and Zynga, the world’s main supplier of social video games providers, at this time introduced the launch of Zynga Serve Rewards, a brand new program that’s tied to the Serve digital pockets and breaks new floor within the pay as you go card market by providing wealthy in-recreation incentives for on a regular basis spending.

“We’re excited to companion with American Categorical to invent new methods for individuals to expertise Zynga play in additional elements of their day,” stated Mark Pincus CEO and Founding father of Zynga. “Collectively we will add shock and delight to each day buying.”

“We’re thrilled to broaden our relationship with Zynga and supply a simple method for gamers to earn Zynga digital recreation money by studying about Serve and signing as much as obtain the various advantages of our digital pockets,” stated Dan Schulman, President of Enterprise Progress, American Categorical. “Because the commerce panorama continues to vary, and on-line and offline spending converges, Serve is concentrated on partnering with corporations like Zynga to create distinctive worth for our clients within the environments they love.”

FarmVille permits gamers to domesticate their Farms by plowing, planting and harvesting crops and timber. As a part of the Zynga Serve Rewards phased program, FarmVille gamers now have the power to plant an interactive Serve Cash Tree of their Farms which can give them the power to degree up in recreation and earn Zynga Farm Money for digital awards redemption. As soon as gamers place the tree, they are going to be prompted to take the next 4 steps to earn Farm Money in reference to the co-branded card by way of July 31, 2012.

1) Efficiently register for the Zynga Serve Rewards program to obtain a Zynga Serve co-branded pay as you go card within the mail.

2) Add cash to the Serve account via any funding supply together with a checking account, debit card, bank card, or money utilizing a GreenDot MoneyPak.

three) After receiving the Zynga Serve Rewards card, activate the cardboard on-line or by calling the activations line.

four) Use the Zynga Serve Rewards card all over the place American Categorical® Playing cards are accepted within the U.S. for purchases and obtain on-line, in-recreation rewards in actual time. At launch, solely the primary 5 purchases of $25 or extra on the Zynga Serve Rewards card will earn Farm Money rewards. As this system expands, all purchases will obtain in-recreation rewards tracked by way of an in-recreation dashboard.

Later this yr, the Zynga Serve Rewards program will embrace new sorts of loyalty incentives, tying on a regular basis spend to Zynga’s Recreation Money in ways in which transcend the preliminary first 5 purchases of $25 or extra. Comparable Zynga Serve Rewards packages might be launched in further video games akin to CastleVille and CityVille over the course of the yr, so gamers can redeem rewards to buy quite a lot of digital items from their favourite video games.

For extra info on Zynga Serve Rewards go to: www.Serve.com/Zynga

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