AMC decides to not let individuals textual content in theaters in any case
Nicely, that was quick. Simply two days after AMC CEO Adam Aron stated he was contemplating methods to let patrons use telephones in theaters, the corporate has determined to place the kibosh on that divisive — and probably horrible — line of considering.
“Together with your recommendation in hand, there will probably be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres,” Aron stated in a press release posted to the corporate’s Fb web page. “Not right now, not tomorrow and never within the foreseeable future.”
As anybody with a pulse might’ve guessed, that one juicy little bit of the interview with Selection led to a social media trial of types. To be truthful, Aron — who has solely been AMC’s CEO for about 4 months — by no means stated these types of modifications have been going into impact instantly. As an alternative, he conceded that the film expertise wants to vary to get younger individuals going to theatres with the identical ferocity their mother and father did and that the most certainly choice was to place asshole texters in their very own auditorium. Anyway, it is time to put these pitchforks down: AMC plans to proceed courting that profitable millennial market with extra giant screens in theaters, higher meals and extra snug seats. Now, if solely AMC took a more durable line on individuals nudging their associates and raucously whispering “DID YOU SEE THAT?” (as a result of in fact they did), we might be all set.
[Picture credit score: Jeff, Flickr]