Amazon’s Prime Now introduced me sweet in 23 minutes
Amazon’s new one-hour supply service, Prime Now, works so properly it’d simply encourage solely new ranges of laziness in all of us. In any case, why hassle going to the shop once you simply have to shell out $7.ninety nine to get something delivered to your door in an hour? However as anybody who’s made Seamless or GrubHub meals deliveries an important a part of their eating regimen can inform you, this kind of on the spot gratification could be dangerously addictive. And ultimately, you may find yourself having no cause to go away your home in any respect. Because the Amazon courier handed me a bag filled with sweet I could not assist considering that is how Wall-E’s dystopian future begins — a world we’re all infantilized to the purpose of not with the ability to stroll, or do just about something, on our personal.
However maybe I am stretching. The necessary factor is that Amazon Prime Now truly works! At this level, although, it is solely obtainable in Manhattan’s 10001 zip code, which principally covers the Chelsea neighborhood. And also you additionally need to subscribe to the corporate’s $ninety nine-a-yr premium Prime service to make use of it. Amazon’s examined a number of strategies for quick deliveries — most lately with taxi deliveries in San Francisco and Los Angeles — however Prime Now’s the primary time it is truly launched such a service. And it isn’t alone: Google’s Purchasing Categorical additionally lets retail shops ship you gadgets inside the similar day.
After downloading the Prime Now app, I hoofed it to one in every of my favourite sandwich outlets (No. 7 Sub, should you’re curious) inside its service space. The app highlights a couple of classes of merchandise perfect for zippy supply like “On a regular basis Necessities” and “Journey Fundamentals,” however I used to be already lifeless set on bringing some sweet again to the workplace. After choosing a 20-pack of full-sized sweet bars and a small bag of Lancaster caramel cremes, I selected to have my order delivered inside an hour for a $7.ninety nine payment (maybe much more harmful, two-hour deliveries and past are free). The app additionally prompt I tip my service $5, however you’ll be able to tweak that as you see match. My complete for this check: $30.forty three.
After putting my order at 12:14pm the Prime Now app opened up a map that confirmed me the place precisely my supply was coming from. As luck would have it, the Amazon distribution middle was just a few blocks away. At 12:27pm I acquired a notification that my order was out for supply by a courier named Richard, and I watched in actual time as he acquired nearer to my location. He ended up reaching me at 12:35pm, and after a fast scan and brief chat, the sweet was mine. Richard wore a big Amazon coat and carried a brilliant tote bag, making it straightforward to seek out him within the crowd. He talked about that he solely began at Amazon two weeks in the past, and because the distribution middle was so shut he was capable of stroll over with my order.
General, utilizing Prime Now wasn’t any totally different than making a typical Amazon order — aside from the extra charges and vastly quicker supply occasions. I might see myself utilizing it fairly a bit if I lived or labored inside one among its service areas (and felt notably misanthropic). However I am additionally a Prime member already — in the event you’re not, it’s a must to think about that $ninety nine annual charge to make use of Prime Now.
Given eBay’s flameout with its similar-day supply apps, I additionally perceive why Amazon selected to start out its service in a comparatively small space. However as superb as one-hour deliveries are, it is probably not one thing Amazon will be capable of supply outdoors of densely packed city areas (even Brooklyn could also be a stretch). It depends on being near main distribution facilities, which severely limits simply how far these speedy deliveries can go. Most cities and suburbs may should make do with similar-day deliveries.
However again to that Wall-E future. Corporations like Seamless, Postmates, and sure even Uber, supply providers that dramatically make our lives simpler by taking good care of menial duties for us. They usually’re solely going to get extra tempting as they get cheaper and do extra for us. I am simply apprehensive concerning the level the place know-how begins doing greater than the grunt work for us and begins dwelling for us as an alternative. Or perhaps I am only a man who does not thoughts the stroll to the nook retailer.