Amazon's grocery service now requires a $299 yearly membership

Amazon's grocery service now requires a $299 yearly membership

Amazon warned late final yr that it will ultimately require a $299 yearly membership simply to make use of its AmazonFresh grocery supply service. And like or not, the web big is making good on its phrase: buyers in New York Metropolis, Philadelphia and Seattle (and probably different cities) are discovering out that they want that expensive Prime Recent subscription earlier than they will go meals purchasing. The outlay provides you free supply on all orders over $50, on prime of the advantages of a daily Amazon Prime membership, however it’s now significantly costlier in case you solely sometimes need groceries shipped to your door. To date, checks that might open the door to plain Prime members (who’d all the time pay supply charges) have not led to something concrete.

The pricing does not stack up nicely subsequent to rivals like Instacart, which each prices much less up entrance ($ninety nine per yr) and waives the supply charges at a decrease threshold ($35). Nevertheless, it is uncertain that Amazon may have a change of coronary heart within the close to future. The corporate is among the previous palms within the on-line grocery supply enterprise, and it had a very long time to do the maths — it is doubtless satisfied that an all-encompassing $299 plan is extra sustainable than a groceries-solely choice.

[Picture credit score: Andrew Hitchcock, Flickr]

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