Amazon’s Drone Video Is The Good Devious Vacation Advert Marketing campaign
Amazon confirmed off a model new Amazon Prime Air video yesterday. Whereas that is an fascinating to see that the venture continues to be alive and shifting ahead, there’s one thing much more fascinating with this drone idea. You’ll be able to’t assist however assume that Amazon is making an attempt to spice up its vacation gross sales and public picture with Prime Air.
This isn’t the primary time Amazon has talked about its Prime Air challenge. The corporate launched a primary video saying the undertaking on December 1, 2013.
It was the Sunday after Thanksgiving, in different phrases a sluggish information day. Everybody coated the brand new Amazon drone. 60 Minutes interviewed Amazon CEO Jeff Bezos and showcased the system.
And but, Amazon had no purpose to speak about its drone on the time because it was nonetheless a piece in progress — you don’t need to give hints to your rivals. Nevertheless it was a genius PR transfer. Tens of millions of individuals have been about to purchase Christmas presents, and out of the blue your favourite newspapers, TV exhibits and social networks have been all speaking about Amazon.
Guess what, Amazon did the very same factor this yr. Yesterday was additionally the Sunday after Thanksgiving. It was additionally a sluggish information day.
Coincidence? I feel not. Amazon is already one of many main Black Friday retailers. However the firm needs to seize the mindshare in December as properly.
And the message is obvious — ordering on Amazon is like magic. You press a button and a tiny drone will fly to the doorstep in lower than an hour.
We’re not there but, however you will get a considerably comparable expertise at present already. Ordering on Amazon is easy. You possibly can keep in your front room, seize a pill and store for all of your relations.
There’s additionally one thing new this yr. Former Prime Gear host Jeremy Clarkson introduced the drone demo. As a reminder, the unique trio behind in style U.Okay. TV present Prime Gear at the moment are engaged on a brand new present for Amazon.
In case you didn’t know that Jeremy Clarkson shall be again on Amazon, now you recognize. Each article presenting Amazon’s new video talked about the rationale why Clarkson was in an Amazon Prime Air video.
This can be a intelligent promotion transfer. Amazon is cross-selling its merchandise, enhancing its model picture by displaying that it isn’t simply an e-commerce firm and doing all of this with out shopping for TV spots.
Don’t get me incorrect — I consider Amazon ought to work on drone supply as it’s sure to occur and others are in all probability engaged on it. The corporate might additionally drastically enhance its margins by skipping UPS, DHL and all these logistics corporations. And drone supply would drastically enhance the consumer expertise as properly. It’s a win-win-win.
I can’t wait to see Amazon’s enhancements on its lengthy quest to construct a drone supply system. The corporate will definitely share extra particulars subsequent yr, round Thanksgiving subsequent yr for instance.