Amazon Video May Be Coming To The Apple TV After All

Amazon Video Might Be Coming To The Apple TV After All

After saying that Amazon would cease promoting the Apple TV, it seems to be like the corporate may be engaged on a tvOS app for Apple’s new system in any case. Dan Bostonweeks received an e mail from Amazon saying that the engineering workforce is at present engaged on an Apple TV app.

As a reminder, there’s already a strategy to benefit from Amazon’s catalog when you’ve got an Apple TV. The iOS app helps AirPlay, letting you ship the video to your TV immediately out of your iPhone or iPad.

However AirPlay isn’t as snug as having a local app. Particularly, the Apple TV permits you to seek for a film utilizing Siri and see if this film is accessible on iTunes, Netflix, Hulu, and so forth. Amazon needs to reap the benefits of this unified search expertise.

Amazon isn’t towards the thought of creating an Amazon TV app for non-Amazon units. There’s an Amazon Video app on Roku, Xbox and PlayStation units. However the Apple TV additionally competes immediately with Amazon’s personal system, the Hearth TV.

The more than likely state of affairs is that the Amazon Video app wasn’t prepared for the Apple TV launch. Amazon informed Dan Bostonweeks that the app must be prepared “inside a number of weeks.”

One other state of affairs is that it was a superb excuse to spice up Hearth TV gross sales earlier than Black Friday and the vacation season. The Apple TV and Google Chromecast have been faraway from Amazon listings “with a purpose to keep away from buyer confusion” as you should use Amazon Video with these providers.

So it’s unclear whether or not the Apple TV can be out there on Amazon as soon as the corporate releases its Amazon Video app. As an example, Amazon doesn’t promote the iPad immediately because it competes with its Hearth tablets. However when you’re an Amazon Prime subscriber and have been ready earlier than getting a brand new Apple TV, this rumored Amazon Video makes the Apple TV extra interesting.