Amazon Says It Added 3M Prime Members In The Week Earlier than Christmas

Amazon Says It Added 3M Prime Members In The Week Before Christmas

Amazon is an organization well-known for press releases which are devoid of precise info. (As we noticed after Thanksgiving this month.) However, in a second of selective fact-telling, the corporate simply revealed that it signed up over three million members for its Prime program in the course of the week earlier than Christmas.

There are caveats, in fact, as ever.

Amazon confirmed to Geekwire that this determine refers to new trial and paying members. So the precise quantity retained as ongoing, paying members might show to be decrease. (That is the case with over providers that provide free trials, comparable to Apple Music.)

The corporate simply gave a determine for the third week of December — which, in case you forgot, is true earlier than Christmas falls — so we’re unable to gauge how far more common the service was than a extra regular week. Providing free delivery is clearly most interesting throughout final-minute Christmas buying time.

(Fwiw, final yr, Amazon stated it added 10 million new Prime members over your complete “vacation interval.)

And eventually, in typical Amazon trend, there isn’t any phrase on the entire variety of subscribers that the service has, though it was apparently a “document-breaking vacation season.”

“Amazon Prime membership continues to develop, and there are tens of hundreds of thousands of members worldwide,” the corporate added.

However the three million determine does give a small glimpse into the service’s reputation.

The $ninety nine per yr Prime service provides Amazon clients free-delivery for merchandise, different buying perks and entry to its Prime video service.

Netflix, which rivals Amazon on the latter, has sixty nine million clients throughout 60 nations worldwide. Amazon Prime Video is just obtainable within the U.S., UK, Austria, Germany and (just lately added) Japan, nevertheless, although Prime membership providers are supported in additional nations.

That’s probably the most significant a part of Amazon’s vacation announcement. Different rigorously chosen metrics — a few of which embrace no precise, uncooked figures and subsequently give little to no perception — embrace:

  • Almost 70 % of clients shopped utilizing a cellular gadget this vacation — final yr that was approaching 60 %, however we don’t know what number of went past shopping and truly purchased gadgets by way of cellular
  • Prime members made The Man within the Excessive Fort probably the most watched TV season on Prime Video this vacation by four.5x and doubled their complete viewing hours of Prime Video titles, in comparison with 2014
  • Largest vacation ever for Amazon Units – up 2x over final yr’s report-setting vacation
  • Over 200 million extra gadgets shipped without spending a dime with Prime this vacation season
  • Prime Now has busiest day ever on Christmas Eve
    • Amazon shipped to 185 nations this vacation

Featured Picture: Julie Clopper/Shutterstock