Amazon put $1.three billion into Prime Prompt Video final yr
Amazon might have stunned Wall Road by how a lot gross sales went up within the fourth quarter of final yr ($29.three billion, with a revenue of $214 million), however for patrons its Prime service is the large deal. Founder and CEO Jeff Bezos stated Prime membership within the US grew by 50 % final yr, regardless of a worth hike. That progress in all probability explains (and helps justify) the increasing variety of providers it is tacked on to what was initially simply a suggestion of free / low cost delivery. In accordance with Bezos, Amazon plowed $1.three billion into Prime On the spot Video alone in 2014, snapping up exclusives, content material from HBO and creating award profitable programming like Clear.
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In fact, since that is Amazon there isn’t any actual variety of Prime subscribers revealed, however the firm apparently spent “billions” on delivery for this system. The corporate’s Hearth telephone did not appear to benefit a lot dialogue, however for now Wall Road is comfortable and clients maintain clicking that Purchase button, so why rain on the parade?