Amazon Prime Now Has fifty four Million U.S. Members, Report Says
About half of all Amazon’s American clients now subscribe to the on-line big’s annual Prime service, with 14 million new members becoming a member of in 2015, in line with new estimates from Shopper Intelligence Analysis Companions.
The brand new estimate pegs the whole variety of U.S. Amazon clients who subscribe to Prime at fifty four million. And people members are likely to shell out extra money on the location, spending a mean of about $1,one hundred yearly – almost double the purchases of non-Prime members.
CIRP based mostly its evaluation on surveys from 500 U.S. purchasers who purchased one thing on Amazon.com through the vacation season, between October and December of final yr.
Prime subscribers pay an ordinary price of $ninety nine a yr for a package deal that features expedited delivery, music and video streaming, and particular offers on some merchandise, amongst different providers.
Whereas netting such a wholesome variety of subscribers underscores Amazon’s on-line retail hegemony, the corporate should transfer its focus from signing on new members to the problem of preserving those it has, CIRP stated.
"Whereas Amazon Prime continues to develop properly, progress slowed considerably in comparison with earlier durations," Mike Levin, CIRP associate and co-founder, stated in a press release. "We anticipate this, as this system matures within the U.S. So, member retention turns into much more necessary."
Amazon is usually tight-lipped about what number of clients use its Prime service, with some uncommon exceptions. The corporate stated late final yr that it had added three million Prime members around the globe through the third week of December alone. Prime membership grew 35 % in December in comparison with a yr earlier, in line with CIRP’s evaluation.
Amazon didn’t reply to a request for touch upon Wednesday.