Amazon Launches Shock!, A Fb-Powered App For Sending Personalised E-Playing cards
Amazon as we speak has rolled out a brand new cellular software for iOS and Android customers referred to as Shock! that lets you ship e-playing cards to family and friends to have fun numerous events like birthdays, anniversaries, and, in fact, the forthcoming December holidays together with Christmas, Chanukah, and Kwanzaa, the place present-giving might come into play. With the brand new app, customers can personalize playing cards with pictures, audio and even video, and simply connect an Amazon Present Card to accompany their “shock.”
The app doesn’t supply as many design decisions as some e-card rivals do, and people it provides are engaging, however comparatively generic decisions: a white reindeer on a pink background, “Pleased Holidays” written above snow and timber, wrapped presents and balloons with “Joyful Birthday” scrawled above, and so forth.
That doesn’t actually matter, nevertheless, as a result of the Shock app isn’t actually concerning the card itself – it’s about what it accommodates. Although not required, the large draw right here is with the ability to shortly ship an Amazon Present Card out of your cellular system, with out having to navigate the web site or browse to the suitable part within the flagship Amazon software the place present playing cards might be despatched out by way of e mail.
Shock moreover takes benefit of integrations with Fb to fill your personal “Event Timeline” by including buddies’ and household occasions, like birthdays. It additionally pulls in occasions out of your telephone’s calendar and pulls in your telephone’s contacts. The events are additionally synced with Amazon’s “Pals & Household Gifting” program on the internet, which is the place the corporate provides different Fb-enabled present strategies.
That program first debuted in December 2012 after competitor Walmart launched an analogous function. On-line, customers have been invited to attach their Amazon and Fb accounts as a way to discover present concepts based mostly on Fb Likes.
In Shock, although, shoppers not have to fret with present concepts – the one choice is to ship an Amazon Present Card. You can’t browse Amazon for merchandise to ship to a pal to go together with the e-card, nor are you able to “connect” digital purchases, like a Kindle guide obtain, for example.
Playing cards might be personalised utilizing photographs and movies taken out of your gadget, the system’s gallery, or from Fb, and you may depart your greeting by way of written textual content or as a voice clip. For quicker, final-minute digital present playing cards, a “Easy” card fashion can also be obtainable which doesn’t embrace the personalization choices – you merely choose an quantity and signal your identify.
The brand new app competes to some extent with different digital card providers like these from Sincerely, Purple Stamp, or CleverCards, to call a number of.