Amazon inks cope with Mattel for American Woman TV specials

Amazon inks deal with Mattel for American Girl TV specials

Matt McClain/The Washington Publish by way of Getty Pictures

In case your infant is a fan of Mattel’s American Woman dolls, chances are you’ll need to think about a Prime membership. Or no less than ensure yours does not expire anytime quickly. Amazon introduced a deal at present with the toy maker for manufacturing of 4 stay-motion specials based mostly on the model’s characters. What’s extra, the web retailer has the choice to supply “a number of seasons of episodic content material,” too. Which means along with the favored dolls making an look within the specials, the dolls might star a brand new youngsters collection on the best way as nicely.

“American Woman resonates strongly with youngsters and fogeys alike by way of its message of self-confidence, journey, exploration and studying,” stated Amazon Studios’ head of youngsters programming Tara Sorensen. “Their analysis dives deep and provides wealthy layers to the IP which are unparalleled on this area which, in flip, will facilitate a very enriched on-display expertise.”

When the primary American Women particular debuts within the US, UK, Australia and Germany later this yr, it’s going to be a part of Amazon’s portfolio of youngsters content material on Prime. That library consists of the likes of Simply Add Magic and the Emmy-nominated stay-motion exhibits Gortimer Gibbon’s Life on Regular Road and Annedroids. In fact, getting the specials at no added value with a Prime subscription is about the one American Women additional mother and father will not should pay for.