Alexa Competitor SimilarWeb Raises $15M To Increase Into Cellular Analytics, App Engagement Insights
On-line, and now, cellular measurement service SimilarWeb has raised $15 million in Collection D funding from prior buyers Naspers and angel investor Lord David Alliance, chairman of clothes catalog retailer N Brown Group, as the corporate prepares to broaden its capabilities when it comes to measuring cellular software knowledge, together with app engagement metrics.
So far, Tel Aviv-headquartered SimilarWeb has raised a complete of $forty million in outdoors funding.
Immediately with a group of just about one hundred staff, the corporate operates from workplaces in Tel Aviv, London, and Dubai and has resellers based mostly in Russia, Brazil, Japan and elsewhere. Partially, the brand new funding shall be put in the direction of SimilarWeb’s opening of a brand new workplace in New York.
Moreover, the corporate is shifting into an space that may see it competing with corporations like App Annie, which lately started constructing out a service that’s stepping in the place Onavo left off, earlier than being acquired by Fb. Onavo, as you could recall, developed numerous shopper-dealing with apps for issues like knowledge compression or VPNs. By nature of operating visitors by way of its personal purposes, Onavo quickly had a wealth of knowledge on the usually hidden world of cellular app utilization, engagement, and retention.
The app shops’ charts presently are likely to solely acknowledge metrics like numbers of downloads mixed with velocity, when it comes to rating well-liked apps. However Onavo and shortly, App Annie’s forthcoming service, might peer inside apps to point how nicely they’re performing with customers and extra. That’s what SimilarWeb is now constructing as nicely. Its product will have the ability to present knowledge on issues like how typically customers are opening the app, how lengthy they use it, how repeatedly they return, churn charges, affinity (individuals who like app X, additionally have a tendency to love app Y), and so forth.
To determine its footprint on cellular, the corporate is constructing its personal portfolio of cellular purposes, as Onavo did and App Annie can also be doing, nevertheless it’s additionally shopping for knowledge from companions who’re positioned to provide it an unbiased take a look at knowledge throughout the app shops.
With the funding, SimilarWeb additionally says it plans to make some acquisitions that would assist additional these pursuits, each in cellular analytics gamers in addition to apps that would assist it keep a great window on app retailer actions.
As for its web site measurement Alexa competitor, SimilarWeb gained’t disclose its buyer numbers or what number of are paying, solely telling us that it has “grown each month when it comes to each income and clients,” and that progress has been within the double digits.
Whereas a few of its knowledge is free on the internet for anybody to view, its paid service begins at $200/month for small companies, then scales as much as enterprise choices. In accordance with Ari Rosenstein, Senior Director of Company Advertising at SimilarWeb, the service appeals to those that want web site measurement knowledge for a bigger variety of nations than some rivals present.
Particularly, the service presents knowledge for 60 nations, the place a competitor like HitWise gives round half a dozen, for instance.
Earlier this yr, SimilarWeb expanded to measure cellular net knowledge for the U.S. and U.Okay., after which moved into app retailer analytics this September, offering knowledge about prime key phrases, how customers are navigating the app retailer, how individuals discover apps and extra.
The corporate is getting ready to roll out the beta registration for its cellular app engagement measurement service over the subsequent few weeks. Whereas some knowledge it pulls can be free, a lot of it can be bundled into the corporate’s cellular package deal pricing plans already reside now (pricing TBD).