Alec Baldwin, Dan Marino Star in First Amazon Tremendous Bowl Advert

Amazon is reaching deep into its playbook to attempt one thing new: airing a business in the course of the Tremendous Bowl.

The spot will function actor Alec Baldwin and former star quarterback Dan Marino, and promotes Amazon Echo and Alexa.

Echo is Amazon’s wi-fi speaker, which performs music and supplies voice-command help by means of Alexa, a digital assistant just like Apple’s Siri.

Not solely will Alexa reply questions concerning the climate and lookup random details, it additionally permits Amazon customers to buy by merely talking their order.

That is the primary time Amazon has ever marketed in the course of the Tremendous Bowl. The competition on Feb. 7 will pit the Carolina Panthers towards the Denver Broncos at Levi’s Stadium in Santa Clara, California.

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The sport’s location in Silicon Valley has attracted quite a bit consideration from tech corporations, together with Uber, who will probably be offering rides to and from Tremendous Bowl 50. Google is utilizing its buses — usually reserved for bringing staff to its Mountain View campus — to followers trying to get to the stadium. And residential rental costs within the space on Craigslist and Airbnb have been capturing via the roof.