Airbnb wins over voters in battle towards rental restrictions in SF
Airbnb and comparable providers have gained towards Proposition F, with most San Francisco residents selecting to vote towards the controversial measure. In line with the San Francisco Chronicle, the proposition misplaced by fifty five % to forty five %, although Reuters is reporting that it misplaced by sixty one % as an alternative. Prop F, which is also referred to as the Airbnb Initiative, is backed by lodge staff’ unions, landlords and housing activists. They consider that legal guidelines governing providers like Airbnb’s ought to be stricter and that leases are making the housing disaster worse, driving up lease and land costs within the metropolis.
The measure would have restricted individuals’s proper to lease out their houses or elements of it to seventy five nights per yr. It might’ve additionally required hosts to comply with the town code extra intently, in addition to given individuals who stay inside one hundred ft of a rental higher energy to sue hosts for something they deem a violation of the regulation. Sadly for its supporters, Airbnb went all out campaigning towards it, spending $eight million to place up billboards just like the one within the picture above and to pay for 26 complete hours of TV advertisements. The corporate even mass emailed its customers and had individuals go door to door to speak to voters. The opposite aspect solely managed to boost $482,000, most of which got here from a lodge staff’ union, for its marketing campaign.
In the event you recall, Airbnb put up posters asking authorities businesses to place the roughly $12 million in taxes its hosts and visitors pay per yr to good use. These posters have been additionally a part of its technique towards Prop F. Some noticed the advertisements as imply-spirited and passive-aggressive, although — “Pricey Public Library System,” certainly one of them learn, “We hope you employ a number of the $12 million in lodge taxes to maintain the library open later.” — so Airbnb determined to apologize and take them down later.
[Image credit: AFP/Getty Images]