Airbnb advert marketing campaign in San Francisco riles locals and librarians

Airbnb ad campaign in San Francisco riles locals and librarians

There’s dangerous advertisements after which there’s this bus commercial from Airbnb. The tone of it appears, nicely off and condescending and initially we thought it was a hoax. Seems, not a lot. After contacting the shared-rental service concerning the advert, Airbnb spokesperson Christopher Nulty despatched Engadget the next assertion: “The intent was to point out the lodge tax contribution from our hosts and friends, which is roughly $1 million per thirty days. It was the mistaken tone and we apologize to anybody who was offended. These advertisements are being taken down instantly.” The photograph was posted to Fb and shortly unfold to Twitter the place it has been condemned by librarians and the general public at giant.

Pricey @Airbnb These passive-aggressive bus kiosk advertisements are *not cool* No love, the librarians

— jessamyn west (@jessamyn) October 21, 2015

It isn’t simply the libraries being focused by the marketing campaign. There was additionally an advert for the general public works division.


A photograph posted by Eric Eberhardt (@idontlikewords) on

San Francisco is within the midst of a debate about how you can regulate Airbnb and different rental websites with a proposition on the poll that is been the goal of of a nicely funded “No on F” marketing campaign. Some residents are involved that the service’s hosts are holding housing models off the market in a metropolis the place rents have sky rocketed and availability of leases has shrunk dramatically in recent times because of the inflow of know-how staff.

[Image credit: Martha Kenney]


Tags: airbnb fb

Featured Tales

Sponsored Content material

Examine Your Devices

Airbnb ad campaign in San Francisco riles locals and librarians

Immediately examine merchandise aspect by aspect and see which one is greatest for you!

Attempt it now →