Air Raises $three.6 Million For An App That Lets You Stream Reside Video To Associates
A startup constructing a reside broadcasting service for cellular customers, beforehand referred to as Yevvo, has raised near $four million in Collection A funding, an SEC submitting exhibits and the corporate confirms. Launched in mid-2013, Yevvo’s first app was designed to supply customers a method to tweet a hyperlink to their reside video stream that was push-button easy to make use of. The corporate has since pulled the Yevvo app from the App Retailer and has changed it with its subsequent-era service referred to as “Air,” nonetheless in personal beta.
Customers have been knowledgeable of the change final month by way of an e mail that defined how the corporate had been engaged on the up to date app Air over the previous eight months. Learn the e-mail, partially:
“We’ve taken the elements of Yevvo you liked probably the most, and targeted simply on these. Air is all about you. It’s all about sharing your experiences together with your greatest pals, from anyplace.
Since our launch final yr, you’ve taught us quite a bit about what creates a significant lifestreaming expertise. That is what Air is all about. We’ve additionally made Air an invitation-solely group, to be sure that everybody has a good friend from the beginning. You possibly can learn extra about why we selected to make Air invite-solely right here.”
The brand new software, which continues to be in an experimental part and should change in time, additionally focuses on streaming reside video as Yevvo did earlier than, the app retailer description signifies. Associates can solely be a part of a stream whereas it’s reside in Air, as there are not any replays. With a button press, a consumer begins recording after which Air will notify associates that you simply’re reside. In the course of the stream, pals can publish feedback and you may chat with them in return.
Whereas there isn’t a approach to re-watch a stream, which provides Air considerably of a Snapchat-like “ephemeral” high quality, the app does permit you to seize photographs throughout a stream to be able to create a “Flashback” for buddies to view later.
One other function referred to as “Encore” lets you inform a pal that you simply need to see them go reside once more.
The distinction between Air and the sooner app Yevvo appears to be extra concerning the viewers for the streams you create utilizing the service. From the best way the corporate describes its product on its weblog, Air is extra targeted on sharing with shut pals – that’s, a social app you employ privately – whereas Yevvo was used extra publicly, like to advertise your stay streams to Twitter followers.
Writes the corporate,
We created Air so that you can stream reside video to individuals that you simply truly care about. We would like you to know the individuals that you simply’re watching and streaming to. Stay video is as unpredictable and trustworthy because it will get, and we consider that it’s necessary to expertise Air with pals that you recognize from the actual world.
Air at the moment additionally has simplified function set in comparison with Yevvo, so far as we will inform from screenshots, not showcasing “featured streams” from different customers, for instance. From the appears of the app, the corporate needs to be extra aligned with cellular messaging apps going ahead.
It’s value mentioning, nevertheless, that whereas considerably differentiated from others, Air will nonetheless should tackle a market chief on this broader area. Snapchat has additionally ventured into “reside” content material with its actual-time video chat options and addition of “Our Story” in current months. It additionally purchased up a service referred to as AddLive for $30 million ($10m money/$20m inventory) to assist it energy its video choices.
The Air app, which is simply open to non-public beta testers presently, is stay on iTunes right here.